Saturday, October 11, 2008

Getting Started with Google Adsense - Step by Step

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The first thing you need to do is to register in Google AdSense program. The registration procedure starts here http://www.google.com/adsense

After you have registered, from the same page please login to your Google AdSense account and agree to the Google AdSense Terms and Conditions to proceed.

Then you get to a report page with detailed status on how your AdSense ads are converting and how much they are bringing you.

On the top of the page you will find the setup section. This is the place where you generate special code of the ad that later on is posted on your web site and turns into typical Google ad.

Google AdSense program offers you the options of AdSense for text (textual ads, plus you can choose it to be text and graphics), ad which is a search box and ad that refers people to Google AdSense program.

“My Account” tab allows you to set up details about your account, payment and tax information.

To add a text ad on your site: enable the cookies in your browser, go to “AdSense Setup” tab and click the “AdSense for content” link. This will give you a choice between ad units and link units. Ad units contain text and or images concerning a certain site for each unit with some description. Link units have links to certain types.

Then you need to choose your add format and colors. The freedom of doing that is in your hands, but basically you can end up with ads that ‘mold’ with your site design and ads that go in the contrast. What is better? Life will show it, and you will always be able to choose the looks of your ads and choose the one that gives the best conversions.

After customization of ads is finished - click “Continue” and then copy the JavaScript of the ad. You can paste it into your pages directly.

AdSense is published. Track them and choose the ones that are the most successful.

Friday, October 10, 2008

Google Adsense & Publishers Earnings

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There’s been a lot of talk about Google Adsense recently. Tech Crunch posted a story that details how Google has been pulling out all of the stops in adding increased coin to their balance sheet. They’re going off into areas where we wouldn’t expect them to go. For instance publishing ads that essentially go to a “parked page” that only serves up more Adsense ads.

Google is notorious for basically giving no PR to a parked page. It’s nearly impossible for a parked domain to gain any significant page rank value. In fact in many cases some very high profile “category killer” domains are left to play in the sand box. A classic example is Candy.com, it’s hopelessly lost.

One great way for Google to squeeze out some more from the Adsense revenue would be to adjust the revenue share that they split with publishers/aggregators. Unless you have a huge amount of traffic coming to your site (domains) you won’t be signing a deal with Google directly and therefore you’ll never know what you’re rev share split is. The very nature of how the system works (with publishers, aggregators and Google) guarantees zero transparency. Additionally the PPC bidding system assures daily fluctuations. So if on Tuesday a publisher was earning $.30 per click and on Friday $0.25 per click there’s no way for anyone but Google to know why.

This would be a great oppourtunity for Yahoo to open things up and allow for guaranteed revenue share rates. If Yahoo were to guarantee say 80% rev share across the board there would be a mass exodus by every major publisher. The amount of ad inventory would skyrocket. They might be giving up less than 80% currently but in what they loose on rev share they would no doubt make up for in volume. The fact that these are ads and not natural search result listings should negate the arguement that Google provides better natural search results.

Yahoo publisher network hasn’t ever really taken off, this might be a great way to accelerate growth.

Thursday, October 9, 2008

The Easiest Way To Have A Google Adsense Account Fast

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Google Adsense is one of the easiest way to allow webmasters to make money from content websites. You just need to add some simple javascript codes on the web pages, and then when visitors click the ads, you make money. No need to sell and think yourself, Google does all thinking for you. Very easy, right?

Google Adsense is really a gold mine. People are creating niche websites just to display the ads and make easy money everyday - automatically. There are so many success stories about people earning thousands of dollars a month from Adsense!

If you don’t have an Adsense account yet, you should get one and start profiting from it!

However, not all who applied for an Adsense account gets approved. You need to show your content websites to Google first to get approved.

Then how if you don’t have a content website? No need to worry, here is a secret method to get approved - fast and easily - just read on…

Google has its own blogging service - Blogger.com (http://www.blogger.com/). You can start a blog on Blogger.com with any topics you like - and it is completely free. Once your blog is created, post two or more related articles on it. Wait for a day and then you can apply your blog for an adsense account using this link:
http://www.marktse.com/recommend/google-adsense/

Wow, your Adsense account will get approved in several days. Happy profiting from Adsense!

Wednesday, October 8, 2008

Using AdSense Link Units in the footer & navigation

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AdSense Optimization Boot Camp Tip #7

AdSense Link Units can perform very well for AdSense publishers who get the placement nailed down. On regular content sites (ie. not blogs or forums), adding Link Units to both the footer and the side navigation are two of the best placements.

If you haven’t used link units before, essentially what they are is a list of four or five keywords or keyword phrases related to the content of the page. When someone clicks on one of the keyword links, they are taken to a page that only includes ads for the keyword selected. So any link a visitor clicks on that second page will make you money.

One placement that works well is in the footer, either above or below traditional footer links such as your privacy policy (which is now mandatory for AdSense publishers), about us page and copyright information. People often look at footers for information such as copyright date (to see how stale the information is) or to look for contact information, so it can be a good placement that gets noticed, without worrying about potential banner blindness that could happen with having an AdSense ad block in the footer.

For link units in the footer, use the 728×15 size. Then choose either the version that displays 4 links or 5 links based upon the text size in your footer - you want to match the on-page text size as closely as possible, the the link unit that displays 4 keyword(s) has much larger text than the one that has five.

A second great placement is having it positioned within your left side navigation. You can have it above, below or even within the AdSense navigation. There are four widths to chose from (120, 160, 180 and 200 pixels) so you can select the one that fits best within your navigation. And again, select either 4 or 5 links based upon your navigation text size, so that it closely matches it for the best blending.

It is important to make sure you select 4 links versus 5 based upon your on-page text size. Many publishers mistakenly believe that having one more keyword phrase as an option means more revenue, but my tests have shown that using the one that blends and matches best with the text currently on the page has the higher CTR rate. So only use the ones with 5 links if it actually is the one that matches the text best.

You can view the various Link Units here. Let me know if you have a great example of Link Units in footer or in the navigation and I will add some screenshots to illustrate this better.

Not sure if Link Units work for you? Pop a channel on it and track their effectiveness on each site. You might find the footer Ad Links rock while no one bothers with the one in the navigation, or vice versa.

 

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